Smart (stylized as smart) is a German automotive brand and division of
Daimler AG. The company is based in Böblingen, Germany. It produces microcars
and subcompacts, primarily the Fortwo and Forfour. The primary assembly plant is
the Smartville in Hambach, France. A second plant exists in Novo Mesto,
Slovenia. Marketed in 46 countries around the world, production of the Fortwo
had surpassed 1.7 million units by early 2015.
The name Smart derives from the cooperation of the Swiss company Swatch with Mercedes-Benz: "Swatch Mercedes ART". In its branding, the company lowercases its logotype and the logo incorporating a "c" and an arrow for "compact" and "forward thinking" respectively.
The design concept for the company's automobiles began at Mercedes-Benz in the early-70s and late-80s. After brief backing by Volkswagen, the first model was released by Daimler-Benz in October 1998. Several variants on the original design have been introduced, with the original being the "Fortwo".