Renault Samsung Motors (Korean: 르노삼성자동차, IPA: [ɾɯnoː sʰamsʰʌŋ dʑadoŋtɕʰa]),
also known by its initials RSM, is a South Korean car manufacturer headquartered
in Busan where its single assembly site is also located, with additional
facilities at Seoul (administration), Giheung (research and development) and
Daegu (vehicle testing). It was first established as Samsung Motors in 1994 by
the chaebol Samsung, with technical assistance from Nissan. The company started
selling cars in 1998, just before South Korea was hit by the Asian financial
crisis. In September 2000, it became a subsidiary of Renault and adopted its
present name, although Samsung maintained a minority ownership.
RSM markets a range of cars, including electric models and crossovers.