Lancia (Italian: [ˈlantʃa]) is an Italian automobile manufacturer that was
founded in 1906 by Vincenzo Lancia as Lancia & C.. It became part of the Fiat
Group in 1969; the current company, Lancia Automobiles, was established in 2007.
The company has a strong rally heritage, and has often used letters of the Greek alphabet for its model names.
In 2011, Lancia moved in a new direction and added new models manufactured by Chrysler and sold under the Lancia badge in many European markets. Conversely, Lancia built models began to be sold in right-hand drive markets under the Chrysler badge.
In 2015 Lancia's parent company Fiat Group Automobiles S.p.A. became FCA Italy S.p.A., reflecting the earlier incorporation of Fiat S.p.A. into Fiat Chrysler Automobiles.