Perodua

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The Perusahaan Otomobil Kedua Sendirian Berhad (Second Automobile Manufacturer Private Limited), usually abbreviated to Perodua (/pəˈrɒdjuə/), is Malaysia's largest car manufacturer, closely followed by Proton. It was established in 1992 and launched its first car, the Perodua Kancil, in August 1994. 'M2' refers to the codename which was used when the project to establish Perodua was still top secret.

Initially Perodua mainly produced minicars and superminis, and did not have models in the same market segments as Proton. In recent years, however, its targeted market segments have started to overlap with Proton's – especially in the supercompact segment, where the Perodua Myvi has fought off the Proton Savvy and is now competing with the Proton Iriz.

Perodua does not design or engineer its main components, such as engines and transmissions, in house. The cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing this to 25% in 2001 and then to 35%. In 2004 Perodua started assembling the Daihatsu Xenia at its plant in Rawang, for sale in Malaysia.

Perodua sold more than 207,100 vehicles in 2016, which was its highest-ever yearly sales record, and achieved a highest-ever market share of 35.7%. The company is planning to set up a second car manufacturing plant with a planned $770 million investment in the coming years.

Perodua's shareholders currently include the UMW Corporation (38%), Daihatsu Motor Co. (20%), Daihatsu (Malaysia) (5%), MBM Resources (20%), PNB Equity Resource Corporation (10%), Mitsui & Co. (4.2%) and Mitsui & Co. (Asia Pacific) (2.8%).

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