Morris Motors Limited was a British privately owned motor vehicle
manufacturing company formed in 1919 to take over the assets of William Morris's
WRM Motors Limited and continue production of the same vehicles. By 1926 its
production represented 42 per cent of British car manufacture—a remarkable
expansion rate attributed to William Morris's practice of buying in major as
well as minor components and assembling them in his own factory. Self-financing
through his enormous profits Morris did borrow some money from the public in
1926 and later shared some of Morris Motors' ownership with the public in 1936
when the new capital was used by Morris Motors to buy many of his other
privately held businesses.
Though it merged[note 1] into larger organisations in 1952, the Morris name remained in use until 1984, when British Leyland's Austin Rover Group decided to concentrate on the more popular Austin brand.
Until 2014 Morris Oxford vehicles (based on the 1954-59 Oxford) were manufactured with periodic enhancements in India by Hindustan Motors.
Part of Morris's manufacturing complex at Cowley, Oxford is now BMW Group's Plant Oxford, factory of the MINI marque.
The Morris trademark is currently owned by the China-based automotive company SAIC after being transferred from bankrupt subsidiary Nanjing Automotive.
The Morris Commercial JE, an electric van with a 1940s design, was unveiled in November ahead of a planned launch in 2021 under the re-launched Morris Commercial marque.