This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

Author: Andrews, Marc
Author: van Leeuwen, Matthijs
......

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

Author: Andrews, Marc
Author: van Leeuwen, Matthijs
......